How Plants Were the First Marketers with Leo York
The Recognized Authority
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Branding Is Not Making Cognitive Decisions
In nature, calories are the currency that that it is necessary to exist. And we see this also in branding, too. Branding directly is connected to these non cognitive thought pratents. For example, if you look at the branding of fast and fast casual food, to a lesser extent, they always go with the most violent colors. It's called aposomatism. The reason why you've never had any desire to eat a monarch butterfly, that they don't look tasty, because they're poisonous. They let you know by being brightly colored. So even with branding, colors pay a huge roll. Colors matter. That's not just a question of what three words describe your
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