workellow automates the candidate evaluation process for SEO and content agencies, allowing them to hire top talent efficiently.
Agencies should prioritize building a content team and finding qualified individuals to ensure the production of high-quality content.
Deep dives
Introduction to workellow and its background
workellow is a pre-hire assessment platform co-founded by Gordana, Nick Jordan, and Boyl. Originally designed for hiring writers, the platform has expanded to other roles. It offers features like pre-hire testing and a streamlined hiring process. Gordana oversees customer success (CS) and operations, and highlights the importance of educating customers in the HR and hiring space. CS in the SaaS industry is fun and exciting, with a focus on guiding customers in the evaluation and hiring process.
The value of workellow for SEO and content agencies
As a pre-hire assessment platform, workellow caters to SEO and content agencies seeking quality writers. Gordana emphasizes that agencies need a team of writers and editors, as the quality of AI-generated content falls short. Hiring top writers and editors manually can be time-consuming and inefficient. workellow addresses these challenges by automating the candidate evaluation process, allowing agencies to hire top talent efficiently. By using workellow's platform, agencies can filter through hundreds of candidates and hire the top 1% with ease.
Struggles and solutions in content hiring process
Gordana discusses the challenges of hiring for content teams, where the majority of candidates are often unqualified or lack experience. She believes that agencies should stop trying to publish all content internally and recognize the need for a good writer and editor on their team. workellow solves the problem by automating the evaluation and testing of candidates and enabling agencies to hire top-quality writers and editors efficiently. Gordana highlights the importance of building a content team and finding qualified individuals to ensure the production of high-quality content.
Adapting to changes in the writing industry
Gordana and the co-founders of workellow believe that while AI has impacted the writing industry, it hasn't made good writers obsolete. They acknowledge that bad writers who rely solely on AI-generated content may struggle, but good writers with unique tones, styles, and personalities will always be in demand. Gordana emphasizes the importance of continuous learning and adapting for writers and mentions that workellow doesn't allow AI-generated content, as they prioritize quality and control over published content.
We chat with Gordana Sretenovic, co-founder of Workello, about transforming HR through innovative software. We discuss the challenges of hiring in the SaaS space, the power of personal branding, and the rise of video content.
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