Why 99% Of People Can't Grow On Social Media

In 'The Anxious Generation', Jonathan Haidt examines the sudden decline in the mental health of adolescents starting in the early 2010s. He attributes this decline to the shift from a 'play-based childhood' to a 'phone-based childhood', highlighting mechanisms such as sleep deprivation, attention fragmentation, addiction, loneliness, social contagion, and perfectionism that interfere with children’s social and neurological development. Haidt proposes four simple rules to address this issue: no smartphones before high school, no social media before age 16, phone-free schools, and more opportunities for independence, free play, and responsibility. The book offers a clear call to action for parents, teachers, schools, tech companies, and governments to restore a more humane childhood and end the epidemic of mental illness among youth.

In 'Jab, Jab, Jab, Right Hook,' Gary Vaynerchuk provides a blueprint for effective social media marketing. The book explains the 'jab, jab, jab, right hook' method, where 'jabs' are the value-providing content and interactions that build relationships with customers, and the 'right hook' is the call to action or sales ask. Vaynerchuk stresses that to succeed, businesses must understand their audience, adapt content to specific social media platforms, and build trust through consistent value delivery. The book includes concrete examples from major social media platforms like Twitter, Facebook, Instagram, and Pinterest, and highlights the importance of storytelling and context in social media marketing.