The Futur with Chris Do 173 - How to Stay Curious — with Aaron Duffy
Jan 26, 2022
Aaron Duffy, Executive Creative Director at Special Guest and director at 1st Avenue Machine, shares his creative journey and the pivotal moments that shaped his career. He recounts how an unexpected project transformed into a career-defining Super Bowl ad. The conversation covers embracing flexibility in creative work, the value of long-term relationships in collaborations, and the importance of storytelling in advertising. Duffy also emphasizes curiosity and adaptability as essential traits for success in the ever-evolving creative landscape.
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Parisian Love: A Missed Opportunity?
- Aaron Duffy almost turned down the Parisian Love project for Google because it wasn't his style.
- It became one of his most important works, highlighting the value of open-mindedness.
The Power of Minimalism
- Parisian Love's power lies in its emotional core, effectively conveying a love story through simple search queries.
- The minimal approach artfully showcases Google's ability to connect with users on a deeper level.
Digital Serendipity
- Digital search allows for unexpected discoveries, similar to browsing in physical stores.
- This can lead to "sparks of joy" and new learning experiences.