The Art of Prototyping and Storytelling in Advertising

This chapter delves into the critical role of prototyping in creative industries such as directing and design, emphasizing the evolution of tools that enhance communication with clients. It explores effective storytelling techniques in advertising through a personal narrative case study, while also discussing the complexities of balancing creative roles within the advertising landscape. Additionally, the chapter highlights the adaptability of a creative agency during the COVID-19 pandemic, showcasing resilience and innovative strategies in production.