This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Grading Our 2023 Content Marketing Predictions [Special Episode] (401)

Nov 10, 2023

Review of content and marketing predictions from the previous year. TikTok bans, Netflix merges, LinkedIn rises. First-party data rules, AI dominates. Google's AI detector, acquisitions increase. Tech recession only. Cryptopunks and Bored Apes double. Apple introduces a headset.

54:49

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Episode notes

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Quick takeaways

No significant content acquisitions occurred in 2023 despite predictions of multiple major acquisitions.

AI will be a key focus in marketing strategies with the rise of AI marketing software launches in 2023.

LinkedIn is predicted to become the number one social platform in 2023 with increased engagement and networking opportunities.

Deep dives

Prediction 1

Content acquisitions will be a pin drop in the first half of 2023, followed by three to six major content company acquisitions in the latter half of the year. However, no significant content acquisitions occurred in 2023.

Introduction

2min

Admiration, Criticism, and the Decline of a Team

6min

Predictions for TikTok in 2023

10min

Building Relationships on LinkedIn

7min

Banter, HubSpot Sales Ad, and Podcast Recommendation

3min

Predictions about AI Marketing Software in 2023

14min

The Inaccuracy of Past Predictions

13min

A very special episode where Joe and Robert review their content and marketing predictions from the previous year.

Do they make the grade? You need to judge for yourself.

TikTok will be banned.
Netflix will merge with another streaming platform.
LinkedIn will rise to the top.
First party data will rule.
AI dominates.
Google uses AI detector.
Content acquisitions on the rise.
Recession will be localized to tech only.
Cryptopunks and Bored Apes double.
Apple will introduce a headset.

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