This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Grading Our 2023 Content Marketing Predictions [Special Episode] (401)

Nov 10, 2023

Review of content and marketing predictions from the previous year. TikTok bans, Netflix merges, LinkedIn rises. First-party data rules, AI dominates. Google's AI detector, acquisitions increase. Tech recession only. Cryptopunks and Bored Apes double. Apple introduces a headset.

54:49

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

No significant content acquisitions occurred in 2023 despite predictions of multiple major acquisitions.

AI will be a key focus in marketing strategies with the rise of AI marketing software launches in 2023.

LinkedIn is predicted to become the number one social platform in 2023 with increased engagement and networking opportunities.

Deep dives

Prediction 1

Content acquisitions will be a pin drop in the first half of 2023, followed by three to six major content company acquisitions in the latter half of the year. However, no significant content acquisitions occurred in 2023.

Introduction

2min

Admiration, Criticism, and the Decline of a Team

6min

Predictions for TikTok in 2023

10min

Building Relationships on LinkedIn

7min

Banter, HubSpot Sales Ad, and Podcast Recommendation

3min

Predictions about AI Marketing Software in 2023

14min

The Inaccuracy of Past Predictions

13min

A very special episode where Joe and Robert review their content and marketing predictions from the previous year.

Do they make the grade? You need to judge for yourself.

TikTok will be banned.
Netflix will merge with another streaming platform.
LinkedIn will rise to the top.
First party data will rule.
AI dominates.
Google uses AI detector.
Content acquisitions on the rise.
Recession will be localized to tech only.
Cryptopunks and Bored Apes double.
Apple will introduce a headset.

This week's sponsor:

Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Grading Our 2023 Content Marketing Predictions [Special Episode] (401)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Prediction 1

Prediction 2

Prediction 3

Prediction 4

Prediction 5

Remember Everything You Learn from Podcasts