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13min chapter
Grading Our 2023 Content Marketing Predictions [Special Episode] (401)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Inaccuracy of Past Predictions
The speakers reflect on a past prediction about the success of tokenization and Web3 strategies, discussing the current state of the market and mentioning specific NFTs like crypto punks and board apes. They also discuss positive developments in the cryptocurrency space but note the fading of the term 'web3' and the shift towards the concept of the metaverse. The chapter concludes with a belief in the future role of tokens in business models.
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