In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.
This book, written by Dr. John Gray, uses the metaphor of men being from Mars and women from Venus to explain the fundamental psychological differences between the sexes. Based on years of successful counseling, it helps couples transform their relationships by acknowledging and respecting these differences. The book provides insights into how men and women respond to stress, their communication styles, and their emotional needs, offering practical advice on how to communicate without conflicts and foster intimacy.
In Traction, Gino Wickman provides a systematic approach to achieving business success through the Entrepreneurial Operating System (EOS). The book focuses on six key components: Vision, People, Data, Issues, Process, and Traction. It helps business leaders clarify their vision, align their leadership team, solve common business problems, and foster healthy communication and discipline within the organization. The EOS system is designed to help businesses overcome frustrations such as lack of control, people issues, insufficient profit, hitting the ceiling, and feeling stuck. The book offers practical tools, real-world examples, and actionable strategies to drive sustainable growth and improve business operations.
This book is an authorized biography that delves into the life of Elon Musk, from his tumultuous childhood in South Africa to his rise as a visionary entrepreneur in Silicon Valley. Ashlee Vance captures Musk's journey through his various ventures, including PayPal, SpaceX, Tesla, and SolarCity. The book examines Musk's unique personality, his insatiable drive, and his ability to thrive through hardship. It also explores the broader context of American innovation and the challenges of global competition, positioning Musk as a contemporary amalgam of legendary inventors and industrialists like Thomas Edison, Henry Ford, and Steve Jobs.
EPISODE 237: You’ve poured everything you have into your home improvement business. You’re overwhelmed, stuck doing everything yourself... unable to grow beyond a certain point because you cannot find or attract the A-players you need.
Here’s the truth: true growth and freedom only come once you hire the right second-in-command. A trusted right-hand who can execute your vision and systematize what you’ve built.
I know, letting go isn’t easy—trusting someone else with your business is terrifying, and finding the right person who understands your vision (and is invested in it) is tough. But if you want a business that thrives without you, it’s a challenge you need to face head-on.
That's why I've invited Cameron Herold, the founder of the COO Alliance, to join us on the show this week!
Cameron is the author of Double Double and The Second in Command as well as the man behind the explosive growth of 1-800-GOT-JUNK?
In this episode, Cameron pulls back the curtain on what it really takes to build a business that runs without you—and why most contractors are sabotaging themselves with one simple mistake: they don’t have the right “Number 2” in place to help make their vision a reality.
Listen in now and learn all about:
- The yin and yang between a leader and their number two
- The Ones and the Threes—Which roles should be your second-in-command throughout your various stages of growth
- How our school system screwed up the type of thinking we need as business owners
- How to communicate the vision of your future company—not the chaos of today—to attract actual A-players
- That one time Cameron and his team “accidentally” faxed their own price list to competitors (and why)
- How your R&D should be less “research & development" and more "rip off and duplicate"
- Why you as a leader should spend more time on the "that's no big deal" stuff
- When Simon Sinek used to sleep on Cameron’s couch (AND helped him discover his “why”)
… and so much more!
If you want to build a business that works for you— and not BECAUSE of you—then tune in now.
Key Takeaways:
Introduction (00:00)
The most important relationship in your business (03:24)
When can you move to the next level? (08:10)
You need to learn to let go (11:24)
How to attract A-players (16:28)
The ONE question you need to answer (22:36)
What’s your “why”? (26:42)
What happens when you find the right second-in-command? (34:21)
Why you need to delegate more (41:14)
Additional Resources:
⚡ Get Cameron’s book, The Second in Command: http://amazon.com/Second-Command-Unleash-Power-Your/dp/1544537603
⚡ Get Cameron’s book, Double Double: https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995
⚡ Learn more about Cameron’s work: https://cameronherold.com/
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⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety
⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/
⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).
⚡ Follow us on social media:
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LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/
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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!
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