Real Estate Insiders Unfiltered Using Technology and AI to 10x Your Business
Aug 21, 2025
Will Grewal, CEO of HomeStack, shares his expertise in tech for real estate agents. He discusses the lessons learned from his trip to Japan, emphasizing a '12-star service experience' that enhances client interactions. The conversation shifts to the evolution of real estate tech, focusing on mobile apps over websites and the vital role of AI in achieving hyper-personalization. Will argues that empathy and leveraging technology, rather than merely accumulating data or spending money, are crucial for business growth in the industry.
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12-Star Service From Japan
- Will describes Japan as a "12-star experience" where service hits every sense and every moment feels perfected.
- He suggests real estate teams can borrow that focus on craft and attention to create magical client moments.
Mobile App As Agent-Owned Platform
- Homestack bundles fragmented real estate tools into a mobile-first, branded app for agents and brokerages.
- Will frames the product as search, lead generation, communication, and AI layered into one agent-owned experience.
Intelligence Era Beats Portals
- Will predicts an "intelligence era" where personalization, privacy, and AI-powered follow-up beat portals.
- He emphasizes push notifications and hyper-personalized nudges as a modern digital assistant for clients.
