Michael Katz, co-owner of Trio Heating & Air, transformed his business from $300K to nearly $10 million in just two years. He discusses the crucial role of focus and choosing a specific niche. Katz emphasizes the power of consistent customer reviews and shares why foundational systems are vital for growth. He also highlights essential ServiceTitan features that can propel service-based businesses past the million-dollar mark. Tune in for insights on avoiding common pitfalls and the importance of effective marketing strategies.
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question_answer ANECDOTE
From Startup Struggles to Rapid Growth
Michael Katz and his brother started in construction energy improvement with no college or business experience.
They grew from three employees to nearly 10 million revenue in less than two years through hard work and learning from others.
volunteer_activism ADVICE
Nail Fundamentals to Grow
Focus on one core service lane and build strong branding and consistent marketing before expanding.
Prioritize customer service, quick call response, job performance, and gathering steady online reviews early on.
insights INSIGHT
Power of Consistent Reviews
Online reviews are crucial; a few bad reviews early on can set a business back a year.
Consistency and legitimacy in review collection build trust and drive business growth.
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Home Service Millionaire, authored by Tommy Mello, offers valuable insights and strategies for entrepreneurs in the home service industry. The book shares Mello's personal journey and experiences in building a successful home service business, providing practical advice on various aspects of business management. It covers topics such as marketing, sales, hiring, and leadership, offering actionable steps for readers to implement in their own businesses. The book's focus on systems and processes helps readers create a scalable and efficient business model. It's a valuable resource for anyone looking to grow their home service business.
Growing a home service business past $1 million requires more than just hard work — it takes focus, consistency, and the right systems. In this episode, Michael Katz, Co-owner of Trio Heating & Air, shares how he and his brother scaled from $300K to nearly $10 million in under two years. Michael breaks down the biggest mistakes that keep businesses stuck, why customer service and reviews are your lifeline early on, and how to avoid the trap of reinventing the wheel. Plus, he reveals the key ServiceTitan features that every growing business should master first.
Join us as we discuss:
[6:01] Why focus and picking one lane is crucial early on
[12:10] The power of reviews and how to get them consistently
[21:10] ServiceTitan foundations — what to prioritize
Check out these resources we mentioned during the podcast:
Mastering ServiceTitan 