Mastering ServiceTitan Getting Unstuck: How to Break Through $1 Million
May 29, 2025
Michael Katz, co-owner of Trio Heating & Air, transformed his business from $300K to nearly $10 million in just two years. He discusses the crucial role of focus and choosing a specific niche. Katz emphasizes the power of consistent customer reviews and shares why foundational systems are vital for growth. He also highlights essential ServiceTitan features that can propel service-based businesses past the million-dollar mark. Tune in for insights on avoiding common pitfalls and the importance of effective marketing strategies.
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From Startup Struggles to Rapid Growth
- Michael Katz and his brother started in construction energy improvement with no college or business experience.
- They grew from three employees to nearly 10 million revenue in less than two years through hard work and learning from others.
Nail Fundamentals to Grow
- Focus on one core service lane and build strong branding and consistent marketing before expanding.
- Prioritize customer service, quick call response, job performance, and gathering steady online reviews early on.
Power of Consistent Reviews
- Online reviews are crucial; a few bad reviews early on can set a business back a year.
- Consistency and legitimacy in review collection build trust and drive business growth.
