Masters Of Lead Generation

THIS Killer 'Youtube Binge' Strategy Gets $5.23 Leads w/ Ryan Deiss

Apr 23, 2025
Join Ryan Deiss, entrepreneur and lead-generation expert, as he reveals his groundbreaking $5.23 cost-per-lead YouTube binge strategy. Discover how he transformed a stagnant channel, leveraging in-feed discovery ads to boost engagement. Ryan shares insights on video metrics, effective content formats, and the importance of a pillar video strategy. Learn the distinctions between leads and prospects, plus how content bingeing can streamline the sales cycle. Tune in for actionable tactics that can elevate your YouTube marketing game!
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ADVICE

Juice The Algorithm With In-Feed Ads

  • Run YouTube in-feed discovery ads to “juice” the algorithm and make videos get found by your target audience.
  • Aim to drive earned views (people watching a second video) so you pay once but gain organic consumption for free.
INSIGHT

Bingeing Lowers Cost Over Time

  • Earned views reduce paid CPL over time because bingeing increases conversion chances without extra ad cost.
  • Binge behavior can make the strategy get cheaper and more effective at scale.
ADVICE

Amplify Only High-Retention Videos

  • Only amplify videos with strong retention: ≥50% watch at 30 seconds and ≥15% average percent viewed.
  • Avoid paying to boost videos that have weak hooks or high early drop-off.
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