The Ecomcrew Ecommerce Podcast E565: Did Google & Reddit Kill Blog Marketing?
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Aug 26, 2024 Explore how Google's September 2023 update has drastically impacted affiliate sites, with traffic drops between 20% to 80%. Discover the rising influence of Reddit in search rankings and the challenges e-commerce brands face when marketing on this platform. The hosts dive into the future of content sites, stressing the need for genuine engagement over self-promotion. They also discuss the evolving dynamics of online reviews and the potential implications of AI-generated content in shaping user preferences. Tune in for insights on adapting to this shifting digital landscape.
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Economies of Scale Can Fail
- Economies of scale, often touted in business, don't always work as planned.
- Aggregators failed due to overestimating economies of scale.
Content Site Scaling Challenges
- Content sites aimed for economies of scale by rapidly expanding content.
- Google's 'helpful update' thwarted this strategy, causing significant traffic drops.
Google's Helpful Update Impact
- Google's September 2023 'helpful update' targeted low-quality affiliate content sites.
- This update impacted all affiliate-based content sites, causing traffic drops of 20-80%.