Defense in Depth
Why Do Cybersecurity Startups Fail?
Feb 8, 2024
Guest Mike Levin, deputy CISO, 3M, discusses the challenges faced by cybersecurity startups, including understanding the market and customer needs. The importance of integration and coexistence of cybersecurity products with existing ones is emphasized. Incorporating customer feedback and listening to the market are key to building a successful cybersecurity startup.
31:43
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Quick takeaways
- Running a cybersecurity startup requires different skills beyond technical expertise, such as customer adoption and market research.
- Cybersecurity startups should prioritize understanding customer pain points to effectively meet market needs.
Deep dives
Common Mistake: Running a cybersecurity startup like a cybersecurity program
One common reason for the failure of cybersecurity startups is running them like cybersecurity programs, rather than as businesses. Many founders fail to understand that running a successful cybersecurity startup requires different skills and strategies beyond technical expertise. This leads to a lack of focus on important business aspects such as customer adoption, market research, and building a viable product. By neglecting these areas, cybersecurity startups often struggle to achieve commercial success.
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