AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Defense in Depth
Why Do Cybersecurity Startups Fail?
Feb 8, 2024
Guest Mike Levin, deputy CISO, 3M, discusses the challenges faced by cybersecurity startups, including understanding the market and customer needs. The importance of integration and coexistence of cybersecurity products with existing ones is emphasized. Incorporating customer feedback and listening to the market are key to building a successful cybersecurity startup.
31:43
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Running a cybersecurity startup requires different skills beyond technical expertise, such as customer adoption and market research.
- Cybersecurity startups should prioritize understanding customer pain points to effectively meet market needs.
Deep dives
Common Mistake: Running a cybersecurity startup like a cybersecurity program
One common reason for the failure of cybersecurity startups is running them like cybersecurity programs, rather than as businesses. Many founders fail to understand that running a successful cybersecurity startup requires different skills and strategies beyond technical expertise. This leads to a lack of focus on important business aspects such as customer adoption, market research, and building a viable product. By neglecting these areas, cybersecurity startups often struggle to achieve commercial success.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode