Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?
May 13, 2025
The discussion dives into the rise of Answer Engine Optimization (AEO) as AI reshapes search dynamics. There's fascinating data highlighting peak days and times for webinar registrations, revealing Wednesday and Friday at 2 PM as the sweet spot for engagement. Chuck E. Cheese’s quirky move into launching a media network adds a sprinkle of humor to the chat. Plus, insights into AI's effects on Safari's search traffic make for an intriguing exploration of the future of digital marketing.
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Quick takeaways
- The shift from traditional SEO to AEO emphasizes creating concise, authoritative answers to user queries for better visibility in AI search results.
- Wednesdays and Fridays are the best days for hosting webinars, with peak attendance occurring at 2 p.m., highlighting the importance of effective scheduling and promotion.
Deep dives
The Rise of Answer Engine Optimization (AEO)
Search engine optimization (SEO) is evolving into answer engine optimization (AEO) due to advancements in AI technology. AEO focuses on content that directly answers user queries, a shift prompted by AI-generated summaries now appearing in nearly half of Google's search results. Marketers are encouraged to prioritize creating concise, authoritative responses to common questions, moving away from traditional keyword strategies. Examples include crafting detailed answers about specific topics, like skincare routines for dry skin, which can enhance visibility in AI-driven search results.
