Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?

5 snips
May 13, 2025
The discussion dives into the rise of Answer Engine Optimization (AEO) as AI reshapes search dynamics. There's fascinating data highlighting peak days and times for webinar registrations, revealing Wednesday and Friday at 2 PM as the sweet spot for engagement. Chuck E. Cheese’s quirky move into launching a media network adds a sprinkle of humor to the chat. Plus, insights into AI's effects on Safari's search traffic make for an intriguing exploration of the future of digital marketing.
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INSIGHT

Shift from SEO to AEO

  • SEO is shifting to Answer Engine Optimization (AEO) driven by AI and chatbots like ChatGPT.
  • Websites must answer core questions and use listicles to appear in AI-powered search results.
ADVICE

Use Listicles and Q&A Content

  • Add listicles and detailed Q&A content to your website to rank in AI-generated search summaries.
  • Focus less on keywords and more on answering core user questions with useful lists.
INSIGHT

AI Search Engines Rising

  • Apple's Safari search usage dropped as users prefer AI search tools like OpenAI.
  • AI search engines may eventually replace traditional search engines like Google.
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