In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.
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Best Moments:
(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search
(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February
(02:39) How websites need to include listicles and answer core questions to appear in AI search results
(04:06) Apple's plan to redesign Safari to focus on AI search engines
(05:03) Chuck E. Cheese launching its own branded media network
(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates
(07:32) 2PM identified as the optimal webinar time with highest attendance rates
(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)
(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
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