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How to Scale an Agency 🚀
Landing Whale Clients who pay you multiple 6-7 figures - with Mandi Ellefson
Dec 13, 2023
Mandi Ellefson, founder of Hands Off CEO and author of "The Hands Off CEO", talks about Super High Ticket Offers, offer creation, scaling consulting agencies, defining dependencies, standing by results and making bigger offers, and the importance of belief and creativity in achieving success.
33:15
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Quick takeaways
- Crafting irresistible offers that address painful problems for a specific client type can attract clients willing to pay higher fees, leading to a significant boost in profits.
- Having a long-term vision and strategy, focusing on delivering exceptional results, and choosing their hard allows agencies to achieve exponential growth and stand out in a competitive industry.
Deep dives
The importance of crafting irresistible offers
Crafting irresistible offers is crucial for the success and growth of digital marketing agencies. By creating offers that address painful problems for a specific client type, agencies can attract clients who are willing to pay higher fees. Increasing prices can lead to a significant boost in profits, and even a small increase in fees can double the profit margin. Choosing the right client type and focusing on delivering a bold outcome sets agencies apart and helps build trust with clients. Taking a bold stand and being the best in the industry allows agencies to charge premium prices and work with fewer clients while still achieving their profit goals.
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highlights
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