Boardroom with Rich Kleiman Insider’s Guide To NYC Nightlife with Will Makris
Aug 7, 2025
Will Makris, co-founder of the exclusive Zero Bond club in NYC, shares insights into the bustling nightlife scene. He discusses his journey from enthusiast to industry leader, navigating the challenges of launching during the pandemic. Makris highlights the power of membership clubs and the importance of brand integrity. The conversation touches on the evolution of nightlife, celebrity influences, and the rise of wellness-focused drinking trends. Nostalgia for iconic venues blends with a look ahead at what’s next in the vibrant NYC social landscape.
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Membership Model Risk And Reward
- Zero Bond launched by listing a curated community and charging membership fees despite early skepticism.
- Will Makris says they opened in the heart of COVID and used membership to sustain the project.
Curate Members To Protect The Brand
- Start with a core group of members who will build your brand and create demand.
- Slowly expand membership to avoid overcrowding and protect the guest experience.
Membership Fees As Business Stabilizer
- Membership fees act as a predictable annuity that helps offset thin restaurant margins.
- Will Makris explains food and beverage margins are tight, and memberships push a venue over the top.