The Power of Brand Building and Storytelling in Hospitality

Will Makris, one of the founders of New York City’s most exclusive members clubs, Zero Bond, joins Rich Kleiman and Boardroom to discuss what’s happening in NYC’s bustling nightlife. With notable patrons such as Taylor Swift, Gigi Hadid and the Kardashians, Makris has his pulse directly on the pulse of New York City Nightlife. They discuss Makris’s involvement in the White Party, and how he built a hospitality juggernaut in one of the City That Never Sleeps. In this conversation, The NYC restauranter shares how being in the right place at the right time served as a launching pad to his storied career and how his business-shifting model of a member’s club almost did not come to life in the height of COVID.