Perpetual Traffic Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
20 snips
Jan 2, 2026 In a year-end recap, the hosts delve into the most replayed topics of the past year. They discuss the potential of AI-powered chatbots for boosting revenue through customer engagement. Advantage+ changes the game by stripping away targeting control, leading to broader optimization strategies. Misleading metrics in platforms cause costly pitfalls, while Tier 11's DataSuite offers a way to regain control. Additionally, insights on Meta's AI investments reveal how algorithms could reshape advertising strategies moving forward.
AI Snips
Chapters
Transcript
Episode notes
Comments Are Untapped Conversion Channels
- Many brands ignore comments and treat them as terminal conversations instead of revenue opportunities.
- Lauren Petrullo says comments should become subscribers, leads, prospects, and conversions using AI-driven conversations.
Install Chatbots On Paid Pages
- Install chatbots on paid-traffic pages to lift conversions; simple FAQ-trained bots help immediately.
- Lauren Petrullo reports a roughly 25% conversion lift after adding chatbots to paid pages.
Data Feeds Matter More Than Setup
- Feeding accurate data back into Meta is as important as campaign setup because algorithms need guidance.
- Ralph Burns warns Meta will guess wrong without clear direction from your data.