Creative testing vs. audience targeting

Lauren explains creative testing in CBO campaigns and how conversion labeling can change new-versus-existing customer splits.

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Episode notes

As we gear up for the new year, we step back and look at the four Perpetual Traffic episodes you listened to the most in the past year and what they reveal about where digital marketing is actually headed. The selected episodes explain why AI-powered customer conversations are being underused and how Advantage+ quietly removed real targeting control.

We also break down why most attribution data is misleading, even with CAPI, and what Meta’s massive AI investments mean for marketers and small businesses moving forward. Each episode highlights a different failure point we see inside ad accounts every day: wasted spend, false confidence in platform data, and missed opportunities to turn engagement into revenue.

If you want to understand what really worked in 2025 and what will matter most going into 2026, this episode ties it all together.

In This Episode:

- Episode #4: Using AI to convert customer conversations

- Episode #3: Advantage+ and loss of targeting control

- Episode #2: CAPI vs attribution with Tier 11’s Data Suite

- Episode #1: DeepSeek and the future of advertising

- Final thoughts and episode wrap-up

Featured Episodes:

DeepSeek Explained: What Marketers Need to Know: https://youtu.be/Ai9fJx41cK0

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It: https://youtu.be/SxUaKkz-5Ok

How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge Revealed: https://youtu.be/V4vAn65Y6nI

How Meta Ads Manager Is Lying to You & What You Can Do About It: https://youtu.be/kZFiQezrv00