This Week in Startups Emergency Pod! Twitter is reportedly building a paid subscription called “Twitter Blue” | E1216
May 18, 2021
Discover the buzz around Twitter's upcoming subscription service, Twitter Blue, and its potential to reshape user engagement. The conversation dives into how recent acquisitions, like Scroll, could enhance features and promote ad-free news. Explore Twitter’s ambitious plans to double development speed and tackle market competition. The discussion also highlights the balancing act of innovation and user experience in an evolving social media landscape, showcasing Twitter's efforts to redefine its business model.
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Twitter's Underperformance
- Twitter, despite its influence, has underperformed in revenue growth.
- Innovation is key to solving this problem.
Early Paid Twitter Idea
- In 2007 and 2008, Jason Calacanis blogged about paying for Twitter for better features and speed.
- He proposed $100/year, triple Twitter Blue's rumored price.
Monetizable Users
- Twitter's monetizable daily active users (MDAU) are a key metric.
- A small percentage of paying users could significantly impact revenue.