Exploring Twitter Blue: A Shift in Revenue Strategy

This chapter examines Twitter's potential launch of the subscription service 'Twitter Blue,' exploring its implications for revenue and user engagement. The discussion analyzes features that could enhance user experience while positioning Twitter against competitors like Substack and Patreon. Additionally, it reflects on the evolving landscape of social media, including recent enhancements and strategic acquisitions, to understand how Twitter aims to redefine its business model.