This Week in Startups Should Apple buy Disney? Plus: Apple's $1B blockbuster bet and more with Lon Harris | E1831
13 snips
Oct 19, 2023 
Lon Harris, a film expert and content strategist, joins to discuss Apple’s ambitious Hollywood plans and its potential acquisition of Disney. They explore Apple's unique 'auteur' approach compared to Netflix, focusing on quality storytelling and cinematic releases. Harris breaks down the soaring budgets of recent blockbusters and critiques film marketing strategies. The conversation also touches on the impact of recent WGA and SAG-AFTRA strikes, highlighting the evolving relationship between technology and creativity in the industry.
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Apple's Auteur Approach
- Apple's success in streaming content creation is attributed to their focus on quality over quantity.
- Their approach mirrors old Hollywood's auteur model, prioritizing individual products and holistic branding.
Killers of the Flower Moon
- Killers of the Flower Moon, directed by Martin Scorsese and backed by Apple, exemplifies Apple's commitment to auteur filmmaking.
- The film features a star-studded cast and a substantial budget.
Apple's Distribution Strategy
- Apple's strategy involves theatrical releases followed by streaming releases, maximizing buzz and reach.
- This contrasts with Netflix's approach, which prioritizes exclusive streaming releases.
