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Should Apple buy Disney? Plus: Apple's $1B blockbuster bet and more with Lon Harris | E1831

This Week in Startups

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Evolution of Film Budgets and Marketing

This chapter explores the significant inflation of film production budgets, particularly for high-profile titles, and examines funding controversies surrounding mega-budget films. It also highlights successful marketing strategies driving engagement, emphasizing the need for originality in storytelling as seen in films like 'Barbie' and 'Oppenheimer.' Additionally, the chapter reflects on the impact of streaming services on the film industry, including changing audience engagement and the trends in technology consumption.

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