Business Wars Fast Fashion | Stitch by Stitch | 2
Oct 4, 2021
In 1974, Amancio Ortega's journey from poverty in Spain leads to the creation of Zara, a fast fashion powerhouse. Meanwhile, Topshop emerges from a department store basement, while a Korean immigrant couple launch Forever 21, capitalizing on affordability. The dynamic rise of these brands showcases innovative strategies and direct-to-consumer approaches amidst the vibrant 1970s fashion scene. Discover how competition between these giants reshapes the industry, highlighting ambition, ingenuity, and the pursuit of the American dream.
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Ortega's Motivation
- Amancio Ortega's childhood poverty motivated him to pursue success.
- Witnessing his mother's humiliation at a grocery store fueled his ambition.
Topshop's Birth
- Raymond Burton launched Topshop in the basement of Peter Robinson's department store.
- It quickly gained popularity and became a standalone store.
Zara's Origin
- When wholesalers canceled a large order, Ortega and his wife, Rosalia, opened their own store.
- This allowed them to control the entire process and increase profits.