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Fast Fashion | Stitch by Stitch | 2

Business Wars

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The Rise of Fast Fashion Giants: Topshop and Zara

This chapter examines the rise of key fast fashion brands such as Topshop, Zara, and Forever 21, focusing on their innovative strategies and market impact. It contrasts the UK’s Topshop's approach under Raymond Burton and Diane Wadey with Zara's direct-to-consumer model pioneered by Amancio Ortega in Spain during the dynamic 1970s fashion era.

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