#75 - Is Your Mindset Sabotaging Your Success? | Steve Chapman

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Jun 5, 2025

Steve Chapman, a serial entrepreneur and co-founder of beverage brands Shine and Hyro, shares his fascinating journey from being sued by Facebook to building successful products. He emphasizes the vital role of mindset in bouncing back from failure and the need for authenticity in branding. Through captivating anecdotes, he discusses creating community through hydration, effective marketing strategies in a competitive industry, and the importance of genuine business relationships. Chapman's insights into resilience and personal growth make this conversation truly inspiring.

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ANECDOTE

Early Entrepreneurial Setback

Steve Chapman built Facebuy, a social selling app like Facebook Marketplace before Facebook launched theirs.
Facebook shut down his app and he lost borrowed money, feeling embarrassed and ashamed at 19.

ADVICE

Power of Apprenticeship

Work as an apprentice to absorb real-life business skills intensely.
Going all-in on learning yields exponential returns unlike partial effort.

ADVICE

Branding Through Maslow's Hierarchy

Build your brand to cover all levels of Maslow's hierarchy for lasting value.
Tap into basic needs like hydration and then extend to health, community, and self-actualization.

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