Navigating Consumer Demands in the Beverage Industry

Steve Chapman is a serial entrepreneur and co-founder of Shine and Hyro, two game-changing beverage brands shaking up the energy and hydration markets. In this episode of The Agency Podcast, Steve shares his wild journey from being sued by Facebook to building brands stocked in thousands of stores. He unpacks what it truly means to be an entrepreneur, the mindset needed to bounce back from failure, and why building a business is about more than just profit. It’s about impact, growth, and purpose. A powerful episode packed with honest insights and uplifting lessons. 

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(00:00) Introduction
(08:23) Engaging Creatively with Influencers
(13:05) The Importance of Authenticity in Content
(24:29) The Evolution of Influencer Trends
(31:04) Addressing Challenges
(39:00) Building Influencer Networks
(44:19) The Transition to Product-Based Ventures
(50:41) Effective Branding
(53:26) Honesty and Transparency
(01:01:37) Navigating AI's Role
(01:08:06) The Emerging Role of Creativity
(01:12:43) Future Trends in Influencer Marketing