RESTAURANT STRATEGY

The Do's and Don'ts of Working with a Marketing Agency (ENCORE)

8 snips
Jan 9, 2025
Dive into the do's and don'ts of partnering with marketing agencies! Learn how to set realistic expectations and effectively track performance to avoid common pitfalls. Discover the importance of aligning goals and maintaining open communication for successful collaborations. Plus, find out why investing in Google Search Ads and Meta Ads should be a priority for measurable results. This is a must-listen for restaurant owners seeking effective marketing strategies!
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ADVICE

Focus on Results

  • Focus on results, not tasks when working with agencies.
  • Ask "What did you make happen?" not "What did you do?"
INSIGHT

Vision and Goal Alignment

  • Misaligned vision and goals between restaurants and agencies lead to ineffective promotions.
  • Clearly articulate your restaurant's vision and goals to ensure the agency understands.
ADVICE

Communication and Transparency

  • Demand regular reporting and updates from your agency on campaign performance.
  • Ensure transparent communication to address misunderstandings and course-correct strategies.
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