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The Do's and Don'ts of Working with a Marketing Agency (ENCORE)

RESTAURANT STRATEGY

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Avoiding Marketing Agency Pitfalls: Setting Realistic Expectations and Measuring Success

This chapter discusses common pitfalls to avoid when collaborating with a marketing agency, particularly focusing on setting realistic expectations and the importance of tracking performance. It underscores the need for effective communication and the measurement of ROI and ROAS to ensure marketing investments deliver meaningful results.

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