Shocking Plagiarism & Developing Unique Style with Eddie Shleyner (Founder, VeryGoodCopy.com)
Apr 24, 2024
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Prolific writer and marketer Eddie Shleyner shares insights on addressing plagiarism, crafting compelling narratives, and balancing personal growth. He discusses his unique writing style, techniques for better writing, and his leap from G2 to Very Good Copy. Learn how to protect your work, create raving fans, and grow your business without creative burnout.
Addressing plagiarism impacts industry integrity, highlighting need for protection.
Craft unique narratives blending literary inspiration with marketing principles for growth.
Prevent burnout by balancing enjoyment & breaks, prioritizing craft over constant growth metrics.
Deep dives
Handling Plagiarism Incident
The episode discusses an incident of plagiarism where a writer's work was copied without permission. The writer woke up to numerous messages highlighting the copied content, causing frustration and sadness. Despite the upsetting experience, the writer emphasized the importance of addressing such issues, shedding light on the impact of plagiarism on the industry and individuals within it.
Preventing Plagiarism and Unique Style Development
The conversation covers strategies for preventing plagiarism, such as hiring anti-piracy agencies to manage unauthorized copies. Additionally, the podcast delves into developing a unique writing style, drawing inspiration from literary greats like Raymond Carver and blending it with direct response marketing principles. The importance of protecting originality while focusing on connectiveness in content creation is highlighted.
Managing Burnout and Consistent Creativity
The episode delves into managing burnout in creative endeavors, emphasizing the significance of taking breaks and focusing on significant projects. The guest shares insights on preventing exhaustion, enjoying the creative process, and finding inspiration to maintain consistent quality and growth without succumbing to the pressure of constant output and popularity metrics.
Focus on Enjoying the Process and Avoiding Growth Obsession
Choose work you enjoy and focus on the process rather than obsessing over growth. Emphasize doing something you're proud of and take breaks when needed to prevent burnout. Prioritize the craft and satisfaction of creating over constantly seeking growth metrics.
Balancing Growth and Craft in Creative Endeavors
Transitioning from prioritizing growth to focusing on the craft can lead to more meaningful work. Slow down and be self-aware to ensure your content resonates with readers. Implementing storytelling that evokes emotions can turn readers into loyal followers, fostering long-term success in creative endeavors.
As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion. After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consistent growth and acclaim within the content marketing industry.
But what makes Eddie a fascinating guest isn’t just his career path, but his thoughtful approach to the common adversities that creators face — from creative burnout to plagiarism. Eddie's commitment to quality over quantity and his dedication to maintaining his unique voice despite the rise and fall of trends and the AI “takeover” is inspiring. And the results speak for themselves.
In this episode Eddie shares:
How to address plagiarism in an impactful yet tactful way (plus how to protect your work)
How to craft compelling narratives that fuels growth, creates raving fans, and leaves readers wanting more
The importance of balancing the creative process with personal growth
And advice growing your business without reaching creative burnout
Jump into the conversation: (01:36) Meet Eddie Shleyner (04:05) When Eddie’s Work Was Plagiarized (20:31) “Can you even prevent your work from being plagiarized?” (46:30) Break Down Eddie’s Writing Style (50:07) Techniques for Better Writing (57:16) Eddie’s Leap from G2 to Very Good Copy (01:03:45) Advice to Start or Scale Your Side Hustle
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