Shocking Plagiarism & Developing Unique Style with Eddie Shleyner (Founder, VeryGoodCopy.com)

Apr 24, 2024

Prolific writer and marketer Eddie Shleyner shares insights on addressing plagiarism, crafting compelling narratives, and balancing personal growth. He discusses his unique writing style, techniques for better writing, and his leap from G2 to Very Good Copy. Learn how to protect your work, create raving fans, and grow your business without creative burnout.

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Intro

00:00 • 5min

Confronting Plagiarism: A Tale of Accountability and Ethical Dilemmas

04:33 • 24min

Developing a Unique Writing Style: Fundamentals and Consistency

28:41 • 18min

Crafting Unique Writing Styles and Leveraging Existing Ideas

46:27 • 8min

Developing Writing Skills through Observation and Empathy

54:05 • 3min

Transitioning from a Corporate Job to Running a Business

56:50 • 9min

Exploring Confronting Plagiarism, Craft Development, and Emotional Storytelling

01:05:51 • 3min

Eddie Shleyner is a prolific writer and marketer.

As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion. After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consistent growth and acclaim within the content marketing industry.

But what makes Eddie a fascinating guest isn’t just his career path, but his thoughtful approach to the common adversities that creators face — from creative burnout to plagiarism. Eddie's commitment to quality over quantity and his dedication to maintaining his unique voice despite the rise and fall of trends and the AI “takeover” is inspiring. And the results speak for themselves.

In this episode Eddie shares:

How to address plagiarism in an impactful yet tactful way (plus how to protect your work)
How to craft compelling narratives that fuels growth, creates raving fans, and leaves readers wanting more
The importance of balancing the creative process with personal growth
And advice growing your business without reaching creative burnout

Jump into the conversation:
(01:36) Meet Eddie Shleyner
(04:05) When Eddie’s Work Was Plagiarized
(20:31) “Can you even prevent your work from being plagiarized?”
(46:30) Break Down Eddie’s Writing Style
(50:07) Techniques for Better Writing
(57:16) Eddie’s Leap from G2 to Very Good Copy
(01:03:45) Advice to Start or Scale Your Side Hustle

Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured

⬛ Follow Eddie on LinkedIn: https://www.linkedin.com/in/eshleyner/
⬛ Check out VeryGoodCopy.com: https://www.verygoodcopy.com/

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