Adam Grant on “Originals: How Non-Conformists Move the World”
Jul 27, 2022
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Adam Grant, an organizational psychologist and best-selling author, discusses the importance of originality and creativity. He explores the tension between originality and conventional success and shares strategies for managing work and productivity. Grant also emphasizes the value of evaluating new ideas and the role of creative peers. He advocates for thinking like a scientist and highlights the impact of loneliness on originals. Additionally, he emphasizes the dangers of relying too heavily on existing knowledge.
Originality involves introducing new ideas that improve a specific domain by combining old and new elements.
Fear of failure in the pursuit of success suppresses individuals' originality and limits their willingness to take risks and explore new ideas.
Deep dives
The Definition of Originality
According to Adam Grant, originality involves introducing and advancing an idea that is relatively unusual within a particular domain and has the potential to improve it. He emphasizes that original ideas can come from combining old things in new combinations or new things in old combinations, drawing on examples like the invention of the iPhone. Grant argues that people often dismiss ideas as unoriginal if they seem similar to something that has been done before, but the crucial factor is whether the idea is new to the specific domain.
The Tension Between Achievement and Originality
Grant discusses the hindrance of achievement motivation, which he defines as valuing success to the point of fearing failure. The intense desire to succeed can lead individuals to aim for guaranteed success rather than pursuing unique accomplishments. He highlights the educational system's focus on mastering existing knowledge and regurgitating it, which suppresses students' originality in favor of conforming to expectations. Over time, this fear of failure limits individuals' comfort zone and reduces their willingness to take risks and explore new ideas.
Managing Risk and Embracing Failure
Grant challenges the stereotype that great entrepreneurs are risk-takers who leap before they look. He argues that successful entrepreneurs are not necessarily fond of risk but rather approach their careers like balanced stock portfolios. While acknowledging the appeal of walking away from unsatisfying jobs, Grant suggests that instead of completely quitting, individuals can engage in side projects or hobbies that diversify their experiences. He cites a study showing that entrepreneurs who initially started their companies as side projects in spare time were less likely to fail compared to those who immediately quit their jobs. Grant stresses the importance of normalizing failure, viewing it as a necessary part of the process, and aiming for a balanced risk portfolio to foster originality and growth.
Encouraging Originality and Overcoming Resistance
Grant explores strategies for organizations and leaders to encourage and harness the ideas of original thinkers. He suggests that original individuals should package their ideas in a way that establishes credibility and does not immediately challenge the norms. By adopting what he calls the 'tempered radical' approach, original thinkers can present their revolutionary ideas in a more acceptable manner and navigate the potential resistance that comes with challenging the status quo. Grant also emphasizes the value of feedback from creative peers, as their perspectives outside the organization can provide fresh insights and limit biases. He advises managers to adopt a creative mindset during evaluations and supports the idea of normalizing failure and opening up to different perspectives to encourage originality within organizations.
Adam Grant is an organizational psychologist, best-selling author and the top-rated professor at one of the world’s most prestigious business schools for seven years running. Grant’s influential book “Originals: How Non-Conformists Move the World” makes the case for an outsider approach to problem solving, drawn from years of his own academic research, the groundwork of others and interviews with famous freethinkers. In this episode, Cardiff Garcia sits down with Grant to examine how organizations can encourage a culture of originality, and how his thoughts have shifted since the book’s publication in 2016.
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