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The Presentation Boss Podcast

16. Speech Breakdown: Phil M Jones' Keynote "Exactly What To Say"

Aug 13, 2019
Phil M Jones, a renowned keynote speaker specializing in salesmanship, captivates with his insights on effective communication. He shares strategies to enhance audience interaction and the importance of clear, precise language in presentations. Discover how an engaging introduction can grab attention, why audience beliefs shape a presentation’s direction, and the power of asking the right questions. This conversation offers a treasure trove of techniques for mastering persuasion and crafting memorable talks that resonate with listeners.
35:44

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Podcast summary created with Snipd AI

Quick takeaways

  • Phil M. Jones underscores the transformative power of language in sales, emphasizing that carefully chosen words can significantly alter perceptions and outcomes.
  • Jones advocates for audience engagement through open-ended questions and physical presence, which foster rapport and encourage meaningful conversations.

Deep dives

The Power of Words in Sales

Phil M. Jones emphasizes the significance of language in sales, illustrating how a simple change in wording can alter perceptions drastically. By contrasting adjectives that describe stereotypical salespeople with those that characterize professional salespeople, he invites the audience to reflect on their own experiences and feelings about sales interactions. This approach sets the tone for his talk, suggesting that the words we choose can impact relationships and outcomes in sales. He highlights the importance of empathy and trustworthiness in communication, advocating that good salesmanship hinges on how we articulate our thoughts.

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