Behind the Bastards Part One: The Sackler Family: America's Deadliest Drug Dealers
4 snips
Apr 16, 2019 AI Snips
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Sackler Family's American Dream
- The Sackler family, originally Jewish immigrants from Eastern Europe, achieved the American dream.
- They became successful physicians, notably Arthur Sackler, a pioneer in biological psychiatry.
From Medicine to Marketing
- Arthur Sackler purchased Purdue Frederick, a pharmaceutical company originally selling "patent medicines," like the wine-based Gray's Glycerin Tonic.
- This purchase marked a turning point, shifting the family's focus from medicine to marketing.
Valium's Rise
- Arthur Sackler revolutionized pharmaceutical marketing.
- He pioneered color advertorials in medical journals, successfully launching Valium as a treatment for "psychic tension."