Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song
Feb 28, 2023
auto_awesome
In this lively conversation, David Droga, founder of Droga5 and CEO of Accenture Song, shares his journey of making bold, unexpected moves in the advertising world. He emphasizes the importance of creativity over conventional paths, revealing how daring strategies, like staging a viral video of graffiti on Air Force One, redefine success. David discusses the role of vulnerability in leadership and how embracing mistakes can strengthen teams. With a rich background in fostering imaginative environments, he inspires listeners to think outside the box.
What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”