Masters of Scale

Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song

Feb 28, 2023

In this lively conversation, David Droga, founder of Droga5 and CEO of Accenture Song, shares his journey of making bold, unexpected moves in the advertising world. He emphasizes the importance of creativity over conventional paths, revealing how daring strategies, like staging a viral video of graffiti on Air Force One, redefine success. David discusses the role of vulnerability in leadership and how embracing mistakes can strengthen teams. With a rich background in fostering imaginative environments, he inspires listeners to think outside the box.

40:41

Episode guests

David Droga

Highlights

AI Chapters

Episode notes

David and I: A Tale of Two Countries

00:37

David Siegel's Failed Attempt to Create a Novel Platform Called Honey Shed

00:47

Intro

5min

Embracing Unexpected Paths to Leadership Success

3min

Navigating the Jungle Gym of Advertising

12min

Navigating Leadership Challenges and Team Engagement

3min

Bold Moves in Advertising

5min

Creativity in the Face of Change

16min

Embracing Vulnerability: The Power of Acknowledging Mistakes

3min

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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