Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song
Masters of Scale
Creativity in the Face of Change
This chapter explores the journey of a creative agency as it embraces risk-taking and unconventional strategies in its marketing endeavors. Highlighting innovative campaigns and partnerships, it emphasizes the importance of adaptability and the lessons learned from failure. The conversation also reflects on the evolving role of creatives in leadership positions, ultimately leading to a transformative rebranding within the agency.
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