
 The Happy Entrepreneur
 The Happy Entrepreneur Showing up without the cringe
 6 snips 
 Oct 20, 2025  Kevan Smith, founder of Epiphany Content and a visibility specialist, joins the conversation to tackle the challenges of showing up authentically online. He shares insights on overcoming camera anxiety, asserting that personal branding thrives on consistent service rather than self-promotion. Kevan emphasizes reframing cringe-worthy moments as opportunities for genuine connection and outlines strategies for crafting content that builds trust. He also discusses how visibility can advocate for marginalized communities, creating momentum for systemic change. 
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Showing Up Creates Recognition And Opportunity
- Kevan realized showing up on video made people feel they knew him and opened unexpected opportunities.
- Authentic, simple sharing builds connection faster than polished self-promotion.
Shift From Self-Promotion To Service
- Reframe content as useful insights, not self-promotion to reduce cringe and boost confidence.
- Make posts about others and value, not about you, to invite engagement and reciprocity.
Personal Brand Is Media Leverage
- Treat a personal brand as media leverage that encodes perception and scales influence.
- Use consistent, values-led content to build credibility people can trace over time.







