The Happy Entrepreneur

Showing up without the cringe

6 snips
Oct 20, 2025
Kevan Smith, founder of Epiphany Content and a visibility specialist, joins the conversation to tackle the challenges of showing up authentically online. He shares insights on overcoming camera anxiety, asserting that personal branding thrives on consistent service rather than self-promotion. Kevan emphasizes reframing cringe-worthy moments as opportunities for genuine connection and outlines strategies for crafting content that builds trust. He also discusses how visibility can advocate for marginalized communities, creating momentum for systemic change.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Showing Up Creates Recognition And Opportunity

  • Kevan realized showing up on video made people feel they knew him and opened unexpected opportunities.
  • Authentic, simple sharing builds connection faster than polished self-promotion.
ADVICE

Shift From Self-Promotion To Service

  • Reframe content as useful insights, not self-promotion to reduce cringe and boost confidence.
  • Make posts about others and value, not about you, to invite engagement and reciprocity.
ADVICE

Personal Brand Is Media Leverage

  • Treat a personal brand as media leverage that encodes perception and scales influence.
  • Use consistent, values-led content to build credibility people can trace over time.
Get the Snipd Podcast app to discover more snips from this episode
Get the app