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E242 | Navigating the Challenges of Product Management in Horizontal Products with Softr's Austin Yang
Apr 24, 2024
Lead Product Manager of Softr, Austin Yang, discusses navigating challenges in product management in horizontal products. They explore use case prioritization, feature prioritization, and optimizing user onboarding for enhanced engagement in the no-code space.
36:41
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Quick takeaways
- Retaining customers starts with acquiring the right ones who perceive value in the product.
- Balancing efforts on improving onboarding experiences and developing new features is key for retention.
Deep dives
Retention Strategy - Starting with the Right Customers
Many companies focus on retaining customers by addressing at-risk accounts or cancellations. However, the key insight reveals that retention starts with acquiring the right customers who perceive value in the product. Early activation is crucial as delayed engagement could lead to permanent churn. Long-term retention heavily relies on the product's inherent value, emphasizing the importance of acquiring the right customers from the beginning.
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