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20min chapter
E242 | Navigating the Challenges of Product Management in Horizontal Products with Softr's Austin Yang
CHURN FM
Optimizing User Onboarding for Enhanced Engagement
The chapter discusses tailoring the onboarding experience based on user data, including customizing in-product experiences and lifecycle emails. It emphasizes the balance between simplifying processes for better user experience and incorporating productive friction to improve outcomes. The speakers highlight the importance of ongoing user education, prioritizing impactful AB tests, and the continuous improvement of product features.
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