Web Design Business with Josh Hall 368 - Pricing Your Design Services with Chris Do
11 snips
Feb 24, 2025 
Chris Do, an Emmy award-winning designer and CEO of Blind, dives into pricing strategies for design services. He discusses the importance of valuing creative work and how to attract high-paying clients. The conversation critiques hourly billing and promotes value-based pricing, emphasizing empathy in understanding client needs. Chris also explores how our backgrounds shape our financial mindsets and the balance between personal values and professional goals. He highlights the role of community in building confidence and suggests that ambition should focus on impact, not just income.
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Passion Paradox
- Creative people often feel guilty charging for work they love, leading to undervaluing their services.
- This mindset makes creatives vulnerable to exploitation, especially when passion outweighs business sense.
Time-Value Trap
- Historically, value has been tied to time, leading to hourly billing and focusing on effort over actual value.
- This model can penalize experienced designers who work faster and solve more complex problems efficiently.
Client-Centric Pricing
- Understand that clients have varying values; a logo's worth differs drastically between businesses.
- Use empathy and consider the client's perspective when pricing, not just your own time.
