Web Design Business with Josh Hall
368 - Pricing Your Design Services with Chris Do
Feb 24, 2025
Chris Do, an Emmy award-winning designer and CEO of Blind, dives into pricing strategies for design services. He discusses the importance of valuing creative work and how to attract high-paying clients. The conversation critiques hourly billing and promotes value-based pricing, emphasizing empathy in understanding client needs. Chris also explores how our backgrounds shape our financial mindsets and the balance between personal values and professional goals. He highlights the role of community in building confidence and suggests that ambition should focus on impact, not just income.
57:50
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Quick takeaways
- Analyzing past project costs allows designers to adjust future pricing effectively, ensuring they cover expenses and achieve profitability.
- Many designers struggle with the guilt of charging for creative services, which leads to undervaluation and self-exploitation.
Deep dives
Pricing Strategies Leveraging Historical Data
Analyzing past project costs is essential for setting competitive prices. By reviewing previous video or web project experiences and considering the financial outcomes, designers can adjust future pricing to ensure they cover costs effectively while achieving a profit margin. If a project proved to be financially burdensome, it serves as a learning opportunity to recalibrate pricing for similar future projects. This backward-looking analysis enables designers to make more informed pricing decisions, ultimately leading to a more sustainable business model.
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