S3 Ep06: The Super Bowl 2024 Ads Special

Feb 13, 2024

Guest

Kerri Martin

Guest

Dave Horton

Guest

Matthew Woodhams-Roberts

In this podcast, Kerri Martin, Dave Horton, and Matthew Woodhams-Roberts discuss the Super Bowl 2024 ads. They highlight memorable ads like Volkswagen's 75th anniversary and Google Pixel's emotional ad. The panel explores the use of celebrities in ads and the absence of beer and American auto manufacturer commercials. They also discuss the impact of storytelling, music, and celebrity endorsements in advertising campaigns.

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Introduction

00:00 • 2min

Discussion on Super Bowl 2024 Ads and Personal Experiences

01:46 • 2min

Super Bowl Reflections and Ad Reactions

04:08 • 6min

Exploring Memorable Super Bowl 2024 Ads with Impactful Storytelling and Creativity

09:51 • 15min

Evaluating the Impact of Advertising Trends in Paramount Plus and Beer Commercials

24:29 • 5min

Analysis of Music and Cast in Ads

29:34 • 2min

Navigating Celebrities in Advertising

31:32 • 8min

Behind the Scenes of an Uber Eats Super Bowl Ad

39:51 • 12min

Insights on Super Bowl Ads and Industry Impact

52:00 • 2min

Panel: Kerri Martin is CMO of Goosebumps Brand Advisors and previously held senior roles at Melt, BBDO, VW, BMW and Harley Davidson.

Dave Horton and Matthew Woodhams-Roberts, are ECDs and partners of Special Group US and the creative team behind this years Uber Eats Ad.

So here we go, a deep dive into the Super Bowl ads of 2024 with a panel of experts. Kerri Martin is CMO of Goosebumps Brand Advisors and previously has held senior roles at Melt, BBDO, VW, BMW and Harley Davidson. Dave Horton and Matt Woodhams-Roberts, are ECDs (and partners) of Special U.S. and have worked on Super Bowl Ads before, this year overseeing the creative for Uber Eats highly rated ad.

Our conversation kicks off with personal Super Bowl Sunday experiences and dives into dissections of various ads that caught the panel's attention. Ads discussed include the nostalgic Volkswagen commercial celebrating 75 years in America, the emotionally infused Google Pixel ad, Pringles and State Farm's celebrity-packed spots, to name a few. Additionally, we touch on emerging themes, such as the increasing use of celebrities to create an immediate connection with viewers and the importance of aligning with cultural sentiments. We particularly highlight the impact certain celebrities can have on an advertising campaign. The panel also reflects on apparent category gaps in this year's roster, notably the subdued presence of beer and American auto manufacturers. Tune in for an in-depth exploration of Super Bowl advertising - the hits and the misses, and the evolving dynamics of this high-stakes marketing platform.

And even though she couldn't make it as a guest, we do talk about Taylor Swift!

05:04 Discussing Favourite Super Bowl Ads

10:34 Impact of Celebrity Endorsements

20:27 Consistency and Creativity this year

26:15 The Importance of Music

28:06 The Role of Supporting Cast in Ads

29:34 The Importance of a Great Idea

31:56 The Making of the Uber Eats Ad

40:42 The Value of Super Bowl Ads

https://us.specialgroup.com/

https://indielist.ie/

https://www.thatswhaticallmarketing.com/

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