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That's What I Call Marketing

S3 Ep06: The Super Bowl 2024 Ads Special

Feb 13, 2024
In this podcast, Kerri Martin, Dave Horton, and Matthew Woodhams-Roberts discuss the Super Bowl 2024 ads. They highlight memorable ads like Volkswagen's 75th anniversary and Google Pixel's emotional ad. The panel explores the use of celebrities in ads and the absence of beer and American auto manufacturer commercials. They also discuss the impact of storytelling, music, and celebrity endorsements in advertising campaigns.
53:54

Podcast summary created with Snipd AI

Quick takeaways

  • Celebrities play a crucial role in Super Bowl ads, adding star power and excitement to the commercials, increasing viewership and engagement.
  • Successful Super Bowl ads require meticulous planning, creativity, and storytelling to captivate audiences and resonate with viewers, showcasing the power of effective marketing strategies.

Deep dives

Super Bowl 2021 Ad Review

The Super Bowl ads for the 2021 year were diverse and entertaining, with a mix of humor and entertainment value. The ads this year stood out for being entertaining and creative, moving beyond the usual vanilla tone seen in previous years. The ads garnered praise from experts at Northwestern University, celebrating a great year for advertising with very few brands missing the mark. Additionally, some ads were singled out for their use of humor and fresh approaches, leading to a more engaging viewer experience.

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