Dave Horton
ECD and partner at Special Group US.
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Feb 13, 2024 • 54min
S3 Ep06: The Super Bowl 2024 Ads Special
In this podcast, Kerri Martin, Dave Horton, and Matthew Woodhams-Roberts discuss the Super Bowl 2024 ads. They highlight memorable ads like Volkswagen's 75th anniversary and Google Pixel's emotional ad. The panel explores the use of celebrities in ads and the absence of beer and American auto manufacturer commercials. They also discuss the impact of storytelling, music, and celebrity endorsements in advertising campaigns.
