

Revolutionize Your Marketing Game in 2023 | Sonic Automotive Keynote
4 snips Mar 14, 2023
Dive into the latest marketing trends and how to thrive in 2023! Discover the evolving expectations of Gen Z and the need for work-life balance. Learn about innovative marketing strategies from brands like Echo Park and Liquid Death. Explore how to utilize social media effectively for dealerships while building consumer connections. Get insights on maintaining team motivation and tracking market trends to stay ahead. Plus, find out how cross-promotion can amplify your branding!
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Focus on Today's Opportunities
- Focus on today's marketing opportunities, like Facebook Reels.
- Create videos and pictures there to sell, as the supply and demand for attention is currently off-kilter.
Shifting Attention
- Societal attention is rapidly shifting to new platforms, confusing many.
- This shift creates opportunities for those who adapt quickly.
Streaming vs. Traditional TV
- Even older generations are now using streaming services like Netflix and Hulu.
- This reduces their consumption of traditional TV, including commercials.