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Revolutionize Your Marketing Game in 2023 | Sonic Automotive Keynote

The GaryVee Audio Experience

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Navigating Modern Workforce and Marketing Trends

This chapter explores the evolving mindsets of younger generations, particularly Gen Z, as they seek work-life balance and new benchmarks for success in the workplace. It emphasizes the necessity for leaders to adapt to changing employee motivations and modern marketing strategies, highlighting the shift from traditional methods to digital platforms. Additionally, the discussion critiques outdated marketing practices while advocating for data-driven insights to enhance branding and foster emotional connections with consumers.

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