Streaming services struggle to grow subscribers while raising prices

Many streaming services are facing challenges in growing their subscriber base, leading them to raise prices for existing subscribers. This trend of increasing prices raises the question of whether it benefits the streaming ads business or poses a mixed blessing. Some streaming services experiencing the highest growth in ad revenue and profitability are actually losing subscribers, while those with impressive subscriber growth struggle with generating significant advertising revenue. This has created a dilemma for streaming services, forcing them to choose between prioritizing subscriber numbers or profitability through advertising.