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The Squeeze on Streaming - E257

The Big Story

CHAPTER

The Impact of Ad Revenue on Streaming Subscriber Growth

This chapter examines the relationship between ad revenue and streaming subscriber growth, using Warner Bros. Discovery launching MAX as an example. It explores the frustration of users with excessive ads and questions the industry's focus on protecting the user experience. The chapter also discusses the ad load on streaming services, particularly focusing on Hulu, and the strategy of pushing subscribers towards ad-supported tiers when prices increase.

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