Podnews Daily - podcast industry news The massive podcast market we’re all ignoring
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Sep 16, 2025 Did you know Brazil ranks in the top three for podcast consumption but remains overlooked by major players? Remarkable statistics reveal its untapped potential. Plus, iOS 26 introduces exciting upgrades to Apple Podcasts, including AI features for clearer dialogue and customizable playback speeds. Meanwhile, Amazon Ads and SiriusXM Media push the envelope with new programmatic audio advertising integrations. The podcasting landscape is changing, and these updates could reshape the way we engage with audio content!
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Brazil Is A Major Podcast Market
- Brazil ranks among the top three countries for podcast consumption but is largely ignored by major podcast companies.
- Renato Bontempo argues that overlooking Brazil is not just short-sighted but bad business for global podcasters.
Apple Podcasts Gets AI Noise Reduction
- iOS 26 adds AI-powered enhanced dialogue to reduce background noise and improve voice clarity in Apple Podcasts.
- The update also introduces per-show saved playback speeds, a renamed Browse tab, new search categories, and a refreshed app logo.
Programmatic Ads Reach SiriusXM Via Amazon
- Amazon Ads and SiriusXM Media launched a programmatic audio advertising integration for Amazon DSP users.
- This gives marketers programmatic access to SiriusXM Media inventory via Amazon's platform.