Exploring the Untapped Podcast Market and Exciting Industry Updates

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• “Ignoring Brazil isn’t just shortsighted — it’s bad business.” Renato Bontempo, the founder of the Brazil-based production company Bicho de Goiaba, writes for Podnews today with some astonishing figures about podcasting’s success in the country - a top 3 country in the world for podcast consumption, but mostly ignored by larger podcast companies.
• iOS 26 has gone live on iPhone with a set of enhancements to Apple Podcasts. A new AI-powered “enhance dialogue” feature reduces background noise to make it easier to hear voices; playback speeds can now be saved per show and are more granular; “Browse” becomes “New” in the interface; and there are new categories in search. The app also has a new logo - we’ve asked Apple about updated “listen now” buttons.
• Amazon Ads and SiriusXM Media announced a programmatic audio advertising integration to provide marketers using AmazonDSP the ability to access SiriusXM Media.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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• Happy Halloween from John Wordock Media — Is your podcast producing scary audience numbers? Does YouTube frighten you? Industry pro John Wordock is now booking sessions for November. He can help with content, audience and revenue strategy.
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• Turn your audience into income. — BackBeat Media connects independent podcasters with sponsors who actually belong on your show. Have 10k+ downloads per episode? Let’s talk.

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