
Masters of Scale
Be an evangelist for authenticity, with tech veteran Guy Kawasaki
Apr 2, 2024
Guy Kawasaki, a tech veteran and former Apple evangelist, shares his insights on authenticity and innovation. He humorously recounts a mistaken identity moment and reflects on pursuing dreams. Kawasaki discusses his journey from Hawaii to key roles at Apple and Canva, emphasizing relationship-building and adaptability. He dives into the power of AI in writing and marketing, stressing the importance of outcome-focused strategies. Throughout, he champions passionate product advocacy, highlighting its crucial role in successful business ventures.
30:52
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Quick takeaways
- Embrace change and continuous learning to foster growth mindset in career.
- Utilize AI proactively for business innovation and competitive advantage.
Deep dives
Guy Kawasaki's Diverse Career Journey
Guy Kawasaki shares his multi-faceted career journey, starting from his time at Apple to his current role at Canva. Initially hired at Apple as a software evangelist, he played a crucial role in the success of the Macintosh line, contributing to the desktop publishing revolution. Kawasaki's career span includes key positions at high-profile companies like Mercedes-Benz and Motorola, showcasing his extensive experience in technology and entrepreneurship.
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