Masters of Scale Be an evangelist for authenticity, with tech veteran Guy Kawasaki
26 snips
Apr 2, 2024 
Guy Kawasaki, a tech veteran and former Apple evangelist, shares his insights on authenticity and innovation. He humorously recounts a mistaken identity moment and reflects on pursuing dreams. Kawasaki discusses his journey from Hawaii to key roles at Apple and Canva, emphasizing relationship-building and adaptability. He dives into the power of AI in writing and marketing, stressing the importance of outcome-focused strategies. Throughout, he champions passionate product advocacy, highlighting its crucial role in successful business ventures.
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Mistaken Identity
- Guy Kawasaki was mistaken for Jackie Chan by teenagers in a car.
- This anecdote inspired his goal to be as recognizable as Jackie Chan.
Learn to Sell
- Learn to sell by understanding customer needs and exceeding expectations.
- Guy Kawasaki's jewelry sales experience taught him valuable selling skills applicable to tech.
Software Evangelism
- A software evangelist's job involves convincing developers to create software for a specific platform, like the Macintosh.
- Guy Kawasaki's role involved selling the potential of the Macintosh to developers.
