The Russell Brunson Show

Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson

Dec 9, 2024
Ryan Ellison, a savvy business owner selling LegalShield plans, joins for a lively Q&A session. They tackle overcoming funnel delays with noise creation, and crafting opt-in pages that spark curiosity. Strategies on pricing reveal how increasing rates can attract quality leads. Simplifying conversion funnels is key, with tips on honing offers to address specific pain points. The engaging conversation offers practical advice for entrepreneurs looking to enhance their marketing efforts and drive growth.
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ADVICE

Challenge Promotion Timeline

  • Promote challenges one week out for maximum attendance.
  • Use all available channels to create noise and generate interest.
ADVICE

Webinar Registration Optimization

  • Increase webinar registration conversions by focusing on curiosity and specificity.
  • Make the registration page headline intriguing without revealing everything.
ADVICE

Blind Offer Strategy

  • Use "blind offers" to pique interest on registration pages, highlighting what the offer isn't.
  • This creates curiosity and encourages sign-ups to discover the "secret sauce."
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